Despite the record-high gold prices, jewelers in India are expecting a strong demand this Akshaya Tritiya, fueled by the popularity of lighter and more affordable ornaments. The industry is responding to this trend by offering a wide range of designs to suit different budgets, as this auspicious occasion typically witnesses a significant increase in gold purchases. Consumers are likely to opt for smaller pieces or gold jewelry with minimalistic designs to make the most of their budget. This shift in consumer preferences is prompting jewelers to innovate and diversify their collections to cater to the evolving demands of the market. With the traditional belief that buying gold on Akshaya Tritiya brings prosperity and good luck, jewelers are optimistic about the sales during this period. The surge in demand for affordable gold jewelry is also attributed to the economic uncertainties caused by the ongoing pandemic, prompting consumers to invest in gold as a safe haven. Overall, the industry is gearing up for a busy Akshaya Tritiya season, with jewelers hoping to capitalize on the positive sentiment and drive sales through attractive offerings and promotions.