Despite the skyrocketing gold prices hitting record levels, jewelers in India are expecting a robust demand this Akshaya Tritiya. This is mainly due to the shift towards lighter and more affordable jewelry options. The industry is responding to this trend by offering a wide range of designs to suit different budgets. Akshaya Tritiya is considered an auspicious occasion for buying gold, and traditionally, it witnesses a significant increase in gold sales. Consumers are now leaning towards smaller and more intricate pieces that are not only cost-effective but also trendy. Jewelers are focusing on providing innovative and budget-friendly options to attract customers during this festive period. With the evolving preferences of buyers, the jewelry sector in India is adapting to meet the changing demands and ensure a successful Akshaya Tritiya season.