With gold prices hitting record highs, jewelers in India are expecting strong demand this Akshaya Tritiya, thanks to the availability of lighter and more affordable ornaments. The industry is responding by offering a wide range of designs to suit different budgets, as this auspicious occasion typically leads to a spike in gold purchases. The trend of opting for lighter pieces is gaining traction among consumers looking to make a purchase on this festive day. This shift in consumer preferences is prompting jewelers to innovate and diversify their offerings to cater to the evolving market demands. As the festival approaches, jewelers are gearing up to meet the heightened demand by showcasing a variety of designs that combine traditional aesthetics with modern trends. Despite the challenging economic conditions, the jewelry industry remains optimistic about the sales outlook for Akshaya Tritiya, buoyed by the enduring cultural significance of gold purchases on this auspicious day. The blend of affordability and aesthetics is expected to drive consumer interest and boost sales during this festive period.