Despite the record-high gold prices, jewelers in India are expecting strong demand this Akshaya Tritiya, as they offer more affordable and lightweight jewelry options. The industry is introducing a variety of designs to appeal to customers with different budget constraints, in anticipation of the traditional spike in gold purchases during this auspicious occasion. With gold being a popular choice for gifting and investment purposes during Akshaya Tritiya, jewelers are focusing on providing a range of options to meet the diverse needs of consumers. The trend of purchasing gold on this day is deeply rooted in Indian culture and beliefs, with many considering it an auspicious time to invest in the precious metal. By offering lighter and more affordable ornaments, jewelers are aiming to attract customers and capitalize on the sentiment associated with Akshaya Tritiya. The combination of cultural significance and innovative jewelry designs is expected to drive sales and contribute to a successful Akshaya Tritiya for the jewelry industry in India.