In a recent development, the Indian government has announced new regulations for e-commerce platforms operating in the country. The rules aim to create a level playing field for all players in the market and enhance transparency. Under these regulations, e-commerce companies must provide details of sellers on their platforms, including their business name, address, and contact information. Additionally, they are required to display the country of origin on products listed on their websites. These measures are designed to protect consumers and promote fair competition in the e-commerce sector. The government has also introduced guidelines for flash sales, deep discounts, and cashback offers to prevent any unfair practices that may harm small businesses. Compliance with these regulations is mandatory for all e-commerce platforms operating in India. Failure to adhere to the new rules may result in penalties or even suspension of operations. The move is seen as a significant step towards regulating the e-commerce industry in the country and ensuring a level playing field for all participants. This development comes as part of the government’s efforts to promote local businesses and protect the interests of consumers. The new regulations are expected to have a far-reaching impact on the e-commerce landscape in India, with industry players closely monitoring the implementation process.