Despite the record high gold prices, jewelers in India are expecting strong demand this Akshaya Tritiya, thanks to the availability of lighter and more affordable ornaments. The industry is responding to the market demand by offering a variety of designs that cater to different budget ranges. Akshaya Tritiya is a highly auspicious occasion in India known for a spike in gold purchases, and this year seems to be no exception. Customers are likely to flock to jewelry stores in search of the perfect piece to mark the occasion. The adaptation of the industry to offer more affordable options indicates a strategic move to keep up with consumer preferences during these uncertain economic times. As the tradition of buying gold on Akshaya Tritiya continues to thrive, jewelers are optimistic about the sales prospects for this year. The availability of diverse designs at various price points is expected to attract a wide range of customers, ensuring a successful Akshaya Tritiya season for the jewelry sector in India.