Despite the record-high prices of gold, jewelers in India are expecting strong demand this Akshaya Tritiya. The industry is responding to the market by offering lighter and more affordable jewelry options to attract customers with varying budgets. Akshaya Tritiya is considered an auspicious day for buying gold, leading to a traditional surge in purchases. The anticipation is that the diverse designs and affordable options will drive sales despite the high prices of gold. This year, consumers are likely to opt for smaller and more intricate designs that are not only fashionable but also easier on the pocket. With the ongoing economic challenges due to the pandemic, consumers are looking for value for money purchases, and jewelers are keen to meet this demand with their offerings. The adaptation to changing consumer preferences and budgets is seen as a crucial strategy for sustaining sales during this festive period. As the country gears up for Akshaya Tritiya, jewelers are optimistic about the positive impact of their innovative designs and pricing strategies on the sales figures.