In the face of global market challenges, India has emerged as a standout market for consumer goods companies. While urban demand may be sluggish, there is a noticeable improvement in rural markets. Major players such as Unilever and P&G view India as a crucial growth driver for their businesses. Premium products are experiencing solid performance in the Indian market, with companies like Pernod Ricard and Heineken reporting strong demand. Overall, there is a sense of optimism among companies regarding India’s growth potential in the current fiscal year.