India Emerges as a Strong Market for Consumer Goods Companies amidst Global Challenges. Despite a sluggish urban demand, rural markets in India are showing signs of improvement, making the country a lucrative market for firms like Unilever and P&G who view India as a key growth driver. Premium products are performing well in the market, with companies like Pernod Ricard and Heineken experiencing strong demand. The optimism surrounding India’s growth potential is high among consumer goods companies for the current fiscal year.