TikTok, the popular social media platform, is gearing up to introduce its e-commerce venture, TikTok Shop, in India. This new feature will enable users to promote and sell products through live streams. The decision to launch TikTok Shop in India comes on the heels of the platform’s successful expansion into Europe. This move is aimed at diversifying TikTok’s revenue streams, especially in the face of regulatory hurdles in the United States, where the app faces uncertainties due to the imposed divestiture terms. TikTok Shop’s launch in India is expected to provide a boost to the local e-commerce market and offer a new avenue for creators and businesses to showcase and sell their products. Stay tuned for more updates on TikTok’s latest developments and its impact on the Indian market.