Jewellery retailers in India are currently offering lucrative discounts on making charges and gold prices in preparation for the upcoming Akshaya Tritiya festival, even as gold rates continue to climb. Leading brands such as Tanishq and Senco Gold have rolled out enticing deals to attract customers during this auspicious time. Industry experts emphasize the safe-haven status of gold, especially in the face of growing global economic uncertainties. This move by jewellery retailers comes as a strategic effort to boost sales and cater to the high demand for gold during this festive season. With Akshaya Tritiya being considered one of the most propitious times to invest in gold, these discounts and offers are likely to draw in a significant number of customers looking to make jewellery purchases. The current market trend suggests that despite the rising gold prices, consumers are still keen on investing in this precious metal due to its enduring value and cultural significance. The combination of attractive deals and the traditional belief in the auspiciousness of buying gold during Akshaya Tritiya is expected to drive sales for these retailers in the coming days.