Jewellery retailers in India are rolling out attractive discounts on making charges and gold prices in anticipation of the upcoming Akshaya Tritiya festival, despite the continuous surge in gold rates. Leading brands such as Tanishq and Senco Gold are luring customers with enticing deals and promotions. Industry experts are emphasizing the safe-haven status of gold, especially in the current scenario of global economic uncertainties. This move comes as a strategic effort to boost sales and attract more customers during this auspicious occasion. Akshaya Tritiya, considered one of the most propitious days to buy gold in India, falls on May 14 this year. The festival is believed to bring luck and success to those who invest in gold on this day. With the ongoing volatility in the financial markets, investing in gold is seen as a reliable option for many individuals looking to safeguard their wealth. Retailers are capitalizing on this sentiment by offering competitive prices and alluring discounts to appeal to a wider audience. As the demand for gold typically surges during festive seasons and auspicious occasions, jewellers are leaving no stone unturned to capitalize on this opportunity. Whether it’s traditional designs or modern styles, customers can expect a plethora of options to choose from this Akshaya Tritiya. It remains to be seen how these promotional offers will influence consumer behavior and drive sales in the coming days.