Jewellery retailers in India are gearing up for Akshaya Tritiya by offering lucrative discounts on making charges and gold prices, despite the current surge in gold rates. Leading brands such as Tanishq and Senco Gold are rolling out attractive deals to entice customers during this auspicious period. The timing couldn’t be more perfect as experts emphasize gold’s safe-haven status, especially in the midst of global economic uncertainties. With the festive season around the corner, customers are expected to flock to these retailers to take advantage of the discounts and invest in this precious metal. Akshaya Tritiya, considered one of the most propitious days to buy gold, falls on May 14 this year. This tradition of purchasing gold on Akshaya Tritiya is believed to bring good luck and prosperity. As the demand for gold continues to remain strong in India, despite the high prices, retailers are optimistic about the festive season sales. So, whether you are looking to buy jewellery for yourself or as a gift for a loved one, now is the perfect time to make the most of these alluring offers and discounts.