Amazon recently announced a significant investment of Rs 350 crore in Amazon Pay India, aiming to solidify its presence in the digital payments sector in India. This move comes as the company’s UPI ranking has slipped to eighth place. The investment is part of Amazon’s continuous efforts to stay competitive in the rapidly growing digital payments market. This development follows a series of previous capital injections into Amazon Pay India. Meanwhile, rival Flipkart is also making strides in the digital payments space with its Super.money platform, which is currently exploring new funding opportunities. The digital payments landscape in India is witnessing intense competition, with major players like Amazon and Flipkart vying for a larger market share. Amazon’s latest investment in Amazon Pay India underscores its commitment to expanding its footprint in the Indian digital payments industry and enhancing its services to cater to the evolving needs of consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"
Amazon recently announced a significant investment of Rs 350 crore in Amazon Pay India, aiming to solidify its presence in the digital payments sector in India. This move comes as the company’s UPI ranking has slipped to eighth place. The investment is part of Amazon’s continuous efforts to stay competitive in the rapidly growing digital […]<\/p>\n","protected":false},"author":0,"featured_media":111618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[],"aioseo_notices":[],"featured_image_urls":{"full":["https:\/\/vanillanews.com\/wp-content\/uploads\/2025\/04\/msid-120615062imgsize-350823-1.jpg",1280,720,false],"thumbnail":["https:\/\/vanillanews.com\/wp-content\/uploads\/2025\/04\/msid-120615062imgsize-350823-1-150x150.jpg",150,150,true],"medium":["https:\/\/vanillanews.com\/wp-content\/uploads\/2025\/04\/msid-120615062imgsize-350823-1-300x169.jpg",300,169,true],"medium_large":["https:\/\/vanillanews.com\/wp-content\/uploads\/2025\/04\/msid-120615062imgsize-350823-1-768x432.jpg",640,360,true],"large":["https:\/\/vanillanews.com\/wp-content\/uploads\/2025\/04\/msid-120615062imgsize-350823-1-1024x576.jpg",640,360,true],"1536x1536":["https:\/\/vanillanews.com\/wp-content\/uploads\/2025\/04\/msid-120615062imgsize-350823-1.jpg",1280,720,false],"2048x2048":["https:\/\/vanillanews.com\/wp-content\/uploads\/2025\/04\/msid-120615062imgsize-350823-1.jpg",1280,720,false]},"author_info":{"display_name":"","author_link":"https:\/\/vanillanews.com\/index.php\/author\/"},"category_info":"JUST IN<\/a>","tag_info":"JUST IN","comment_count":"0","_links":{"self":[{"href":"https:\/\/vanillanews.com\/index.php\/wp-json\/wp\/v2\/posts\/111617"}],"collection":[{"href":"https:\/\/vanillanews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vanillanews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/vanillanews.com\/index.php\/wp-json\/wp\/v2\/comments?post=111617"}],"version-history":[{"count":0,"href":"https:\/\/vanillanews.com\/index.php\/wp-json\/wp\/v2\/posts\/111617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vanillanews.com\/index.php\/wp-json\/wp\/v2\/media\/111618"}],"wp:attachment":[{"href":"https:\/\/vanillanews.com\/index.php\/wp-json\/wp\/v2\/media?parent=111617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vanillanews.com\/index.php\/wp-json\/wp\/v2\/categories?post=111617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vanillanews.com\/index.php\/wp-json\/wp\/v2\/tags?post=111617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}