An LIC insurance advertisement that aired during the highly anticipated India Vs Pakistan cricket match has sparked outrage online for its insensitivity. The commercial, depicting a woman scolding her late husband for not purchasing term life insurance, has received significant backlash from viewers. Many have expressed their disapproval, with some even going as far as comparing it to Ranveer Allahbadia’s contentious remarks. The ad has stirred a heated debate on social media platforms, with netizens voicing their concerns over the portrayal of such a sensitive topic. This incident serves as a reminder for advertisers to exercise caution and empathy when creating content for the Indian audience.