Indian IT firms have shown impressive financial performance, generating $20 billion in free cash flows last year, with over 75% of it being returned to shareholders. However, experts are emphasizing the necessity for a reset as artificial intelligence (AI) continues to disrupt traditional business models. They are recommending a shift towards reinvesting in innovation and strategic investments to capitalize on future opportunities, rather than solely prioritizing short-term shareholder returns. This strategic approach is seen as crucial for Indian IT companies to stay competitive in the rapidly evolving tech landscape. The call for a reset comes as AI advancements reshape industries and create new avenues for growth. By focusing on innovation and long-term strategies, Indian IT firms can position themselves as leaders in emerging technologies and secure their foothold in the global market. With the right investments and a forward-thinking mindset, these companies can navigate the challenges posed by AI disruption and emerge stronger in the digital era.